Visit a technicolor wonderland filled with psychedelic pop in Denver band Eldren's new music video for "NWO" — premiering today via New Noise Magazine.
It follows the October release of their sophomore album, Miss Information Aged, an impressionistic tour-de-force of proggy neo-romanticism nearly three years in the making. Daring to toe the unraveling line between fact and fiction, between social and media, Eldren confront the past, present, and future on their new record.
Says frontman Tyler Imbrogno: "The pervasive nature of information technology has rendered the news, history, and personal and social truths to be subjective or nonexistent. The title of the album is intended to reflect the ‘telephone’ like effect of facts and opinions being distorted as they spread — and simultaneously refers to ‘information’ as our 'goddess'".
In the midst of an endless touring schedule in support of their 2015 debut Welcome to Deathville — one that saw them share the stage with notable acts such as Cold War Kids, The Black Angels, Imagine Dragons, Dr. Dog, Dan Deacon, Gomez, Ween, and OK GO — Eldren suffered a severe and unexpected tragedy with the passing of their original bassist, Steve Holloway, at age 25. In spite of the terrible loss, the band persevered through adversity and continued to explore new musical directions. The result was a new body of songs that reflected both personal and musical growth.
As our bizarro pop-cultural media landscape converged with reality, the urgency of this new material collectively evolved into what would become Miss Information Aged — an experimental symbiosis of performance and studio techniques, that highlights the band's interest in confronting the unknown, while retaining the raw power and pop sensibility established in their earlier work. By layering traditional psych-rock textures beneath a post-modern sonic veneer, Eldren maintains an unwieldy balancing act that negotiates the blurred artifice and essence of today's oversaturated human experience.
With Miss Information Aged, the band reminds us that authenticity and interconnectedness come at a price, begging the questions: What will happen when this age of information ends? Do we still hope for the evolution and progress of mankind? After all, how does one unplug from a wireless world?